Internet Marketing Defined
Internet Marketing refers to marketing efforts that utilize a wide-range of digital mediums (websites, mobile devices, email, text messaging, etc.) to reach a target market that is searching for a business’ specific product or service. Progressive thinking business owners are finding that “traditional” marketing efforts, such as phone book, newspaper, magazines, televison and radio advertising, are not reaching the segment of the market that they are trying to target.
What Does Internet Marketing Include?
Internet Marketing includes more than just having a website. It can be boiled down to specialized areas that reach a larger part your audience. These include:
A proactive approach to creating a 5-star reputation for your business and then managing this reputation to keep you ahead of your competition
Deal Site Management
Performance based marketing for creating a deal with a deal site such as Groupon and Livingsocial that not only reaches a mass market that would normally be next to impossible to reach on their own, but structuring a deal so that it becomes a win-win-win situation for the business, deal site, and the deal management consultant. All of this is accomplished without any upfront costs to the business and without the business owner having to contact the deal site, handle setting up the deal, monitoring the deal as it is running, or following with the deal site for payment.
Creating and maintaining an email database of existing customers that can be marketed to on a regular basis. How would you feel if you created a relationship with a friend only to find that that friend doesn’t keep in contact with you? This describes a business that is able to attract customers, but doesn’t keep in touch with them to let them know what services or products they can offer that would benefit them?
Creating and maintaining a mobile phone number database of existing customers that can be marketed to via text (SMS) messaging. This is what is considered reaching customers in real-time (most text messages are read within 4-5 minutes of receipt). The use of text messaging has proven to be the medium by which personalized information on a business’ product or service can be put in front of a customer at just the right time.
Social Media Marketing
Using social platforms to reach a targeted audience and interacting with them on a daily basis to keep them informed of what is going on in your business or what latest product or service is available to them. Many people think of Facebook or Twitter as typical social media platforms to use for this purpose. The fact is that the entire online community is becoming a huge social community. Creating social proof in all online marketing efforts is essential to a business’ success.
This is by not meant to be an exhaustive list of internet marketing strategies, but rather an introduction into what the endless possibilities for any business that understands the need to reach a targeted audience that is ready to buy.