Email Marketing is one of the most overlooked marketing strategies within many small businesses. Current customers are one of the most valuable assets a business can have.
When was the last time you reached out to your existing customer base? Repeat business can't be left to chance. Email Marketing is a strategy that can result in a major ROI for any business.
The use of email to promote your product or service goes a long way in developing customer retention, along with cultivating relationships with potential customers or clients.
In the age of digital marketing, it may seem that email is no longer revelant. However, a good marketing plan calls for keeping your business in front of customers or clients on a regular basis. More customers are likely to see an email than a social media post. A customer email list is invaluable.